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Działy

Marketing Automation

Kategoria:
Czas dostawy:
4 dni
Poleć znajomemu:
EAN:
9788301222222
Data dodania:
2024-04-27
Rok wydania:
2022
ISBN:
9788301222222
Oprawa:
Miękka
Format:
16.5x23.5cm
Ilość stron:
192
Cena netto:
65.71 PLN
Cena:
69.00 PLN (zawiera 5% VAT)
Ilość:
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Kilka słów o książce:

During the COVID-19 pandemic, 76 percent of customers permanently changed their buying patterns, McKinsey found in their report. That brings great challenges for marketers, including the need to restore true trusting relationships with each and every customer. This cannot be done without proper knowledge and technology. This book was written to comprehensively describe this new world for marketers, entrepreneurs and managers, so that they can deliver value and build their competitive position with better results. It sets the context for today’s marketers and then, step by step, exemplifies practically how new technologies may be used to readapt familiar marketing tools.

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